SOCIETY HAE

Change The World, Create Something!

"They Wear All-Stars in Africa" - SXSW turns its lens on African PoP Culture



With the growing popularity of new artists such as Nneka, African Boy, Mpho or Last Year’s Tragedy, it is no surprise that contemporary African music found solid footing at this year’s South by Southwest Music conference in Austin. Ngozi Odita, Founder of Society HAE, moderated the 5 member panel on 21st Century African Music, which took a closer look at the evolution of African music, its presentation in the media, and some of the challenges related to marketing music for a relatively young genre. Contributing to the dialogue were Ben Herson, founder of fair trade record label Nomadic Wax; Esau Mwamwaya, Malawian singer, and member of The Very Best, Toni Blackman, Cultural Ambassador for the US Dept of State and Founder of Freestyle Union/Lyrical Embassy and Yolanda Sangweni, South African singer/songwriter and founder of AfriPOPmag!


Today’s African music scene is largely created and appreciated by self-identified Afripolitans, a rapidly expanding demographic of young Africans in their 20s and 30s who have carved out a cosmopolitan world perspective for themselves. The South African band the Blk Jks, redefined Africa’s image when they appeared in Rolling Stone and Fader, wearing (Converse) All-Stars and skinny jeans. Yolanda Sangweni of Afripop magazine pointed out that Blk Jks rise in New York’s hipster scene had people coming up to her and marveling at the fact that people wore All-Stars in Africa. People in the west are largely unaware of how much African pop culture has evolved. Despite the stereotypical images rotated in the media, Africa is producing its fair share of original content. Artists no longer want their work to exclusively be classified as only African or only as World music. Some artists who would naturally fall into this camp have figured out how to forgo this labeling quagmire by simply promoting their own music via the Internet. Ben Herson of Nomadic wax addressed the implications of this development “-if people are able to connect emotionally to an artist that’s from Africa, and it’s someone who’s hot or being played on the radio or internet radio or whatever way they are connecting with them, they become much more open and much more inclined to actually have some sort of comprehension of what’s happening in that country or in that region, outside of just music itself.” Esau Mwamwaya reinforced Herson’s message of bridging cultural gaps through music, “-if somebody can feel something even if they don’t understand, that alone does the work, it is enough to inspire somebody to do something good.” These powerful sentiments do not only speak to the importance of engaging Africa on its ow terms, but also touch upon the potential impact an open dialogue with African culture could have on society as a whole.

Views: 130

Tags: Africa, All, Converse, Lawol, Stars, Susan, Sxsw

Comment by Lex on March 26, 2010 at 11:45am
"Africa on its own terms" is a concept worth propagating.

Comment

You need to be a member of SOCIETY HAE to add comments!

Join SOCIETY HAE

SHAE NETWORK

  Facebook Twitter Blog RSS YouTube

SUPPORT SHAE


HELP US CHANGE THE WORLD THROUGH ART
Your donation enables us to continue to provide a platform for emerging artists as well as offer free arts & culture programming for the greater community at large.

SHAE NEWS

Team SHAE made the The Root's 2012 "Black Bloggers You Should Know" list.

SOCIETY SOUNDS

Check out the AFRIKA21 Mixtape vol4 - The SXSW Edition & Your Soundtrack To The New African Renaissance

 

Badge

Loading…

Events

Latest Activity

Syed Ali posted an event
Thumbnail

Monday 1st Of June Kizomba Dance Lessons @ The Pod Bar at The Pod Bar

June 1, 2015 from 8pm to 11pm
Classes Start From 8pm EVERY Monday with Syed Ali and Priscilla assisting.PRICE£10 for classes and £3 for socialADDRESSThe Pod Bar105-109 The BroadwayWimbledonSW19 1QGTIMES8pm Technique Class with Syed9pm Beginner/improver10pm Social until 12amMUSICMix of the best new and classic Kizomba, Ghettozouk and Zouk and Semba selected by DJ KA and DJ MeowTRAVEL1. The Pod Bar is situated next to the New Wimbledon Theatre.2. The Pod bar 5-10 mins walk from both South Wimbledon (Northern) or Wimbledon…See More
Apr 30
Daniel Burtea posted photos
Apr 23
Teviá posted photos
Apr 15
Teviá posted a status
Apr 15
Teviá posted a status
"Business Owner / Designer of Dara Oji Collections"
Apr 15
Teviá updated their profile
Apr 15
Ugo Onwutalu GradeMusicTV.com updated their profile
Apr 15
Ugo Onwutalu GradeMusicTV.com posted a blog post

Timbaland OneRepublic Apologize v George Ezra Blame It On Me (Piano)

Here's a cover combo of Timbaland and OneRepublic's 'Apologize and George Ezra's 'Blame It On Me'. The chords sequence is:C MINOR,  A FLAT,  E FLAT and  B FLAT (1st inversion)Visit: www.grademusictv.com for more video tutorials, chord sheets and tips.See More
Apr 15

Centered on fashion, music, art and culture, Society HAE serves as a point of convergence for creative minds across the globe.

© 2015   Created by Ngozi Odita.

Badges  |  Report an Issue  |  Terms of Service