SOCIETY HAE

Change The World, Create Something!

"They Wear All-Stars in Africa" - SXSW turns its lens on African PoP Culture



With the growing popularity of new artists such as Nneka, African Boy, Mpho or Last Year’s Tragedy, it is no surprise that contemporary African music found solid footing at this year’s South by Southwest Music conference in Austin. Ngozi Odita, Founder of Society HAE, moderated the 5 member panel on 21st Century African Music, which took a closer look at the evolution of African music, its presentation in the media, and some of the challenges related to marketing music for a relatively young genre. Contributing to the dialogue were Ben Herson, founder of fair trade record label Nomadic Wax; Esau Mwamwaya, Malawian singer, and member of The Very Best, Toni Blackman, Cultural Ambassador for the US Dept of State and Founder of Freestyle Union/Lyrical Embassy and Yolanda Sangweni, South African singer/songwriter and founder of AfriPOPmag!


Today’s African music scene is largely created and appreciated by self-identified Afripolitans, a rapidly expanding demographic of young Africans in their 20s and 30s who have carved out a cosmopolitan world perspective for themselves. The South African band the Blk Jks, redefined Africa’s image when they appeared in Rolling Stone and Fader, wearing (Converse) All-Stars and skinny jeans. Yolanda Sangweni of Afripop magazine pointed out that Blk Jks rise in New York’s hipster scene had people coming up to her and marveling at the fact that people wore All-Stars in Africa. People in the west are largely unaware of how much African pop culture has evolved. Despite the stereotypical images rotated in the media, Africa is producing its fair share of original content. Artists no longer want their work to exclusively be classified as only African or only as World music. Some artists who would naturally fall into this camp have figured out how to forgo this labeling quagmire by simply promoting their own music via the Internet. Ben Herson of Nomadic wax addressed the implications of this development “-if people are able to connect emotionally to an artist that’s from Africa, and it’s someone who’s hot or being played on the radio or internet radio or whatever way they are connecting with them, they become much more open and much more inclined to actually have some sort of comprehension of what’s happening in that country or in that region, outside of just music itself.” Esau Mwamwaya reinforced Herson’s message of bridging cultural gaps through music, “-if somebody can feel something even if they don’t understand, that alone does the work, it is enough to inspire somebody to do something good.” These powerful sentiments do not only speak to the importance of engaging Africa on its ow terms, but also touch upon the potential impact an open dialogue with African culture could have on society as a whole.

Views: 176

Comment by Lex on March 26, 2010 at 11:45am
"Africa on its own terms" is a concept worth propagating.

Comment

You need to be a member of SOCIETY HAE to add comments!

Join SOCIETY HAE

SHAE NETWORK

  Facebook Twitter Blog RSS YouTube

SUPPORT SHAE


HELP US CHANGE THE WORLD THROUGH ART
Your donation enables us to continue to provide a platform for emerging artists as well as offer free arts & culture programming for the greater community at large.

SHAE NEWS

Team SHAE made the The Root's 2012 "Black Bloggers You Should Know" list.

SOCIETY SOUNDS

Check out the AFRIKA21 Mixtape vol4 - The SXSW Edition & Your Soundtrack To The New African Renaissance

 

Badge

Loading…

Events

Latest Activity

British Urban Film Festival posted a video

BUFF Awards 2016: REPLAY (first broadcast on Showcase TV, 21/11/2016)

http://www.aaafilmandtv.com Femi Oyeniran and Larushka Ivan-Zadeh present highlights coverage of the 2016 British Urban Film Festival awards ceremony from Lo...
Nov 30
Urban Fashion Network posted a blog post

Liberians Position To Join The Global Fashion System

With the accession of the Republic of Liberia's membership to the World Trade Organization there has been considerable dialogue amongst Liberian nationals in the United States about the economic future of their West African nation. Kimma Wreh in Times Square, NYThis past July, during the Liberian Independence Day celebrations in Washington, DC the Liberian Ambassador to the United States reminded his constituents that Liberian nationals abroad, particularly in the United States could do more by…See More
Nov 12
British Urban Film Festival posted a video

BUFF SUBMISSIONS: 2017 British Urban Film Festival

http://www.britishurbanfilmfestival.co.uk/submissions Submissions are now open for the 2017 British Urban Film Festival. Go online and upload your script or ...
Oct 31
Syed Ali posted events
Oct 26
Syed Ali posted events
Sep 22
Syed Ali posted events
Aug 19
British Urban Film Festival posted a blog post

'Emerging Talent' shortlist for The BUFF Awards 2016 announced

Winner to be announced at the BUFF Awards ceremony on 18 September.Laya Lewis, Abrantee Boateng, Johnny Sachon and Joseph Marshall have been shortlisted for the British Urban Film Festival Best Emerging Talent Award, sponsored by BBC Films.The award, celebrating the work of emerging talent in urban independent film, is in its’ second year having been won in 2015 by…See More
Aug 11
British Urban Film Festival posted a blog post

British Urban Film Festival unveils 2016 lineup

The 7-day event features its’ biggest ever line-up of selections with 43 screenings. BUFF 2016 begins on Wednesday 14 September with the World Premiere of “To Dream” (starring Adam Deacon, Diana Vickers, Ed Hayter & Freddie Thorp) at Odeon Camden Town, directed by newcomer Nicole Albarelli. Other highlights include:The 2nd annual British Urban Film Festival awards…See More
Jul 24

Centered on fashion, music, art and culture, Society HAE serves as a point of convergence for creative minds across the globe.

© 2016   Created by Ngozi Odita.   Powered by

Badges  |  Report an Issue  |  Terms of Service