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It was an early start to the beginning of what was to be a busy yet historical day for Social Week Lagos. Being the first African country to host the 5 year old event, there was an excitement in the air.

Terra Kulture, one of the three Social Media Week hubs was host to one of the first events of the day. Heralded as "Africa's biggest street party" the Calabar Festival is a month long event which includes a two day carnival that takes place in Cross River State, Nigeria. The festival's chairman Nzan Ogbe shared with the audience (which included his mother who he mentioned, is an avid user of Blackberry Messenger!) a brief history of the festival and how social media played an integral part in engaging the festival's audience as well as discussing plans for the 2013 festival with members of the festival's board and social media manager.

Last year on the day of the event, the Calabar Festival was the most tweeted about subject in Nigeria and was connected to 98 countries via Social Media. The choice to have a dedicated team the focused on engaging with the festival's online community meant that those that couldn't attend felt as though they were there. Although Ogbe mentioned that he was not as versed in using social media platforms as he'd like to be he was extremely aware of how important using it to stay connected with the Calabar Festival.

One of the day's most popular sessions was Entrepreneurship in the Digital Age which featured Luvvie Ajayi and TiwaWorks. Both panelists shared personal insights into their successes and even failures and how audience members could start to or continue to create genuine relationships with their audiences.

Ajayi highlighted the importance of the connections she had made via Social Media and also that having a large audience was being like a teacher "they learn from your information, so tweet responsibly."

By sharing the stories of their journey were able to give valuable insight into the do's and dont's of the world of Social Media. It was the perfect opportunity to learn how individuals build their brands with social media as an effective and  organic tool for connectivity.

Each year, the number of organisations embracing social media as a way to understand and help their customers is increasing rapidly. How are banks in a country where mobile use is growing amongst communities that may not have access to a physical building engaging with their customers to ensure that they are using social media in a purposeful way?

Banking on Change: Sustainable Banking in Nigeria was an insightful look into those relationships spoken about by notable figures in the Nigerian banking world including Modupe Ladipo (EFinA), Chika Nwobi (L5Labs), Ladi Balogun (FCMB), and Bisi Onasanya (First Bank).

Becoming more visible on social media  networks as well as reaching the 'unbanked' were two of the recurring themes of the evening. The discussion which also included questions being posed to the audience was moderated by the managing director of Sustainable Finance Advisory, Carey Bohjanen.

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