Dance-disco-electro duo LazerBitch has been burning up the dancefloor in the DMV area and now they're poised to take it worldwide via your cell phone! They told me all about their alternative marketing adventures, check it out:
Who is Lazerbitch? LB: Lazerbitch consists of myself, and my partner Maxwell Houston.
You're located out of Maryland? What's the difference rockin' out of MD versus NY or LA? How does the crowd
receive Lazerbitch? LB: With technology today, there is really no difference. Everybody loves the Lazerbitch!
What is "alternative" marketing and how important is alternative
marketing to you as a band? LB:"Alternative Marketing" is using
non-traditional methods to get your name out there. Currently, Facebook
and Twitter are two great ways to do this. Both sites have helped us
loads.
We met on twitter...have you ever booked gigs thru
twitter/myspace/facebook? LB: I actually have! All of my gigs for the
past 6 months with the exception of one were all booked through these
modes.
You are one the first independent bands to have an
iphone app. How did that come about? What does it cost? LB: We were
approached by a friend who wanted to expand his iphone app developing
experience. The actual cost of an app is astronomical, we are extremely
fortunate to have one.
What do you hope to gain from having a Lazerbitch iphone app? Why not Blackberry or sticking with web apps? LB: We have already gained
more fans and increased exposure from the iphone app. The image of
Lazerbitch is technical and forward-thinking; we believe an iphone app
syncs with this view. We are considering a Droid app because we have
gotten tons of requests for one after the iphone app came out! There
may also be a Lazerbitch Blackberry app in the future. The app feature
itself appeals mostly to iphone users, Blackberry users generally
mostly use their phone for work, and not play.
Tell us
what's next for Lazerbitch! LB: Lots of exciting things! We are doing
some songwriting for other artists, and have lots of fun gigs coming up
over the summer.
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