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So thank god for the internet because despite being snowed in I was able to check out the Fashion 2.0 Social Media Awards on USTREAM! Now if only there was a way to get those giveaways through my computer screen... (more on that later). The Fashion 2.0 took place at the W Hotel in NYC February 10th and was sponsored by Ideeli, Lucky Mag and L'Oreal Paris. This was Style Coalition's first year putting on this award ceremony with the intent of:

"“Fashion 2.0 Social Media Awards” recognize[s] best-in-class members of the online fashion community for their outstanding achievements and innovative communication strategies across
a variety of social media channels, networks and blogs."


They kicked off the night with words from Yuli Ziv one of the founders of Style Coalition and four giveaways that made me kick myself for not braving the weather. (Specifically, a Rebecca Minkoff bag, a L.A.M.B. bag, a Christian LaCroix scarf and a Marc Jacobs watch). Then they announced the winners in these seven categories (for a list of all nominees click here):

Top Innovator

Burberry


Best Online Video
Chanel "Co-Co in Motion"

Best Twitter
DKNY

Best Facebook Page
Coach

Best Blog by Designer or Fashion Brand
Free People

Website
Kate Spade

Next Big Thing in Social Media

Four Square

The creator and owner of Four Square aka the Next Big Thing accepted his award and urged everyone who hasn't tried it to sign up. I poked around the site and I don't get what the big deal is but if this is the next big thing I don't want to get left behind.

Ct$g ♥

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Tags: awards, fashion, media, social, week

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